Sunday, June 19, 2005

Shaving improvements

Ashish Jagtiani of Mid-Day Mumbai in India wonders about the improvements in shaving technology.
I remember when the Mach 3 was launched, that’s all it was called. Then they added Turbo and now Champion. I’m sure there is some technological advancement involved with each name extension, I’m just not sure what it is. All I know is that I’m paying almost twice as much for my blades with no perceptible change in my daily shave.

At this rate I’m expecting to soon see the Gillette Mach 3 Turbo Champion King of the World Master of the Universe shaving blade. I miss the days when I could say the word razor and everybody knew what I was talking about.
Just wait until Gillette unveils the M3Power in India. The name hasn't gotten longer, but the price certainly has gone up again.

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