Shave to the music

Schick's launching Quattro for Women, and it's doing it to music.

Each of the more than 150,000 packages of Schick(R) Quattro(R) for Women(TM) razors -- on store shelves beginning in July 2005 -- will include a code allowing access to five free downloads.

[...]

The promotion, featured on in-store displays and product packaging, is the first between Schick and Universal Music Enterprises, which represents the world's largest music catalog.

Somehow, shaving and music have never connected in my mind, but in the dog-eat-dog world of razor sales, I guess the big shaving companies have to pull out all of the stops.

Quattro legal, after all

According to this press release, Schick-Wilkinson Sword just won a victory in court against Gillette. A while back, Gillette had claimed in court that the Schick Quattro razor infringed on Gillette's patents.

"We are very pleased with the court's ruling that QUATTRO does not infringe Gillette's patent," said Joe Lynch, President, Schick-Wilkinson Sword. "Gillette has been very aggressive at attempting to impede the launch and sale of QUATTRO around the globe.

Gillette was also required to repay Schick-Wilkinson Sword's legal costs by the court.

Schick-Wilkinson Sword recently shot back at Gillette with their own court case.

M3Power vs. Quattro, yet again

Given their recent legal battles, I thought I'd post a different type of conflict between these two razors.

kltv.com put the Schick Quattro and the Gillette M3Power "head to head", so to speak. Their conclusion? They liked the M3Power. I didn't find any serious difference between the two, myself, so I tend to go for the cheaper one.