Until the 1970s, safety razors used a single blade. Then came the double-bladed cartridge razors, which carried us to the 90s. Then we got the 3-blade Gillette Mach 3. Then we got the 4-blade Schick Quattro.
Many people found the explosion in the number of blades to be rather silly. When the Mach 3 came out, there were lots of jokes about razors with a huge number of blades. Those jokes continued when the Quattro came out. Personally, I figured that the trend couldn't last too long, as there just isn't enough room to cram in a lot more blades without making the razor unwieldy. Surely, I thought, four blades would be the end of it.
Turns out I was wrong and the jokers were right. Gillette has announced a five-blade razor. It's called the Fusion, and they've put together a flashy little site to promote it. And there's plenty of early commentary about it as well.
It won't be available until early next year, and I'm sure there will be a big media blitz to alert us once it's available.
Odds are, I'll be trying one out when they're available, just so I can post a review of it. It's going to have to be pretty freaking amazing to get a good review, though. My cynicism meter's on high right now. I'm almost certain we'll soon see stories about new law suits, and then the announcement of a 6-blader with a laser-guidance system.
3 comments:
There's also the fact that the more the blades, the more the pain if you cut yourself when shaving. :)
I remember when the Mach 3 came out and we were all making those cartoon drawings of razors with like, twenty blades and tiny little wheels to roll over your face. This feels like that, only real. It's like someone took the principle of "more is better" and just…ran with it, ignoring all common sense. Honestly, this whole thing kinda reminds me of flappy bird.
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