A couple of months back, Schick took Gillette to court over their advertising claims about the M3Power razor. The court ruled that Gillette's advertising was misleading, and ordered them to stop making certain claims in their ads.
Now that the Schick Quattro Power has been announced, they're starting their own advertising campaign. I haven't seen any TV ads yet, but a reader sent me a link to a promotional website: That's the Power of 4.
It's set up like an informercial. For those of you who thought that the M3Power's claims weren't exaggerated enough, Schick's got what you're looking for. Warning: Site contains Kato Kaelin.