A couple of months back, Schick took Gillette to court over their advertising claims about the M3Power razor. The court ruled that Gillette's advertising was misleading, and ordered them to stop making certain claims in their ads.Now that the Schick Quattro Power has been announced, they're starting their own advertising campaign. I haven't seen any TV ads yet, but a reader sent me a link to a promotional website: That's the Power of 4.
It's set up like an informercial. For those of you who thought that the M3Power's claims weren't exaggerated enough, Schick's got what you're looking for. Warning: Site contains Kato Kaelin.
1 comment:
It's interesting to see how razor companies battled over marketing claims back then. I remember the M3Power craze; everyone wanted the vibrating razor. All the ads felt over the top, promising the ultimate shave. It's funny how seriously they took razor technology. Speaking of technology, sometimes I feel like I need something to unwind after dealing with similar advertising shenanigans all day. Ever heard of Infinite Craft? It's a fun little game that helps take my mind off things. It's amazing how far technology has come since the days of battling razor commercials. I wonder what shaving innovations they'll be arguing about next.
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