Gillette gets a class-action suit

Hot on the heels of the reports that a US court has ruled that Gillette's M3Power ads were deceptive, the Boston Herald reports that a class action suit is being brought against Gillette by consumers in New York and Florida.

In a class-action suit filed yesterday, Mark Dearman of Florida and Anthony DeBiseglia of New York allege the company intentionally misrepresented its product.

They're looking for a refund of at least part of what they paid for the razors, according to their lawyer, Samuel H. Rudman of New York.

The class action includes all consumers in Florida and New York who bought the Gillette razor. Other suits will likely be filed on behalf of people in other states, Rudman said.

I don't know what burden of proof exists for cases like this, but it'll be interesting to see how this plays out.