The key to proper wetshaving is keeping your face as wet as possible at all times during the shave. Even if you keep your current tools and routine, you’ll marvel at how much closer and more comfortable shaving can be when you keep your face hydrated at all times with lots of hot (not scalding) water.The article goes on to recommend using expensive European shaving creams and badger-hair brushes, along with an old-fashioned double-edge razor, and goes into quite a bit of detail on how to shave the old-fashioned way. Very interesting reading.
I found the article through Metafilter, which has a thread discussing the article, and shaving in general. Insightful things are often revealed in Metafilter threads.