Friday, February 11, 2005

The Gillette Man

Gillette ManBryan Curtis of Slate gives us a take on the Gillette Man and Proctor & Gamble. P&G recently purchased Gillette for $57 Billion (USD). The article goes into the history of the Gillette Man, and it's pretty entertaining.
The Procter & Gamble sale may pose a threat to the Gillette man. It's a shotgun wedding of the grooming categories. Just as Gillette dominates men's shaving products, Procter & Gamble provides the top toiletry brands for women: Tampax, Olay, Cover Girl, and Max Factor. Will P&G's femininity nag the machismo out of the Gillette man?

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