Friday, November 26, 2004

M3Power in court

According to this website, Wilkinson Sword (maker of the Schick Quattro) has filed suit over Gillette's marketing claims for it's M3Power razor. Apparently, Wilkinson Sword wasn't buying into the claim that the M3Power's micro-pulses actually made the hair stand straighter.
Colin Hutchison, European vice president for Wilkinson Sword, says Gillette's claims about their new razor seemed improbable to them. Their scientists examined the razor and found Gillette's claims to be incorrect.
Undoubtedly, Gillette will fight this in the courts, but it should be interesting to see how this plays out.

Personally, I'm with Wilkinson Sword on this one. I doubt very much that the vibration feature (micro-pulses sounds so silly) actually makes the hairs stand up. I'll be really curious to see if Gillette can produce any evidence that it does what they say it does.

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