Sunday, July 10, 2005

Shave to the music

Schick's launching Quattro for Women, and it's doing it to music.
Each of the more than 150,000 packages of Schick(R) Quattro(R) for Women(TM) razors -- on store shelves beginning in July 2005 -- will include a code allowing access to five free downloads.


The promotion, featured on in-store displays and product packaging, is the first between Schick and Universal Music Enterprises, which represents the world's largest music catalog.
Somehow, shaving and music have never connected in my mind, but in the dog-eat-dog world of razor sales, I guess the big shaving companies have to pull out all of the stops.

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